## Controlling how graphics are exported

By default Freeway exports graphic items with 256 colors or less in GIF format, and with more than 256 colors in JPEG format. However, you can specify the export format explicitly for any item and, if required, specify the individual parameters determining how the graphic is exported when you publish the site.

### To set the export options

- Select the graphic item.
- Click the output settings icon at the top of the Inspector palette to show the item output settings:

For more information about the export settings for each of the graphics formats refer to the Freeway Reference guide.

### To specify the alt text

It is good practice to set meaningful alt (or alternative) text for each of the graphics on your site. This is displayed to users who choose not to display the graphics, and provides information that can help your site get indexed by search engines.

By default the alt text is set to the name of the graphic.

- Edit the text in the Inspector palette to specify different alt text:

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